Blog
Taste is not the answer. Judgment is.
Spend a few minutes on LinkedIn, Reddit, or browsing the trade press and you will quickly encounter the same argument: in the age of AI, taste seemingly is becoming humanity’s last competitive advantage.
It is an appealing idea. As AI takes over more and more executional work, many creatives, strategists, and marketers are looking for a uniquely human trait that machines cannot replicate. Taste has become a convenient candidate.
I understand why. But I believe we are asking the wrong question.
